The psychology of shapes in graphics design

Every company strives to have an Affordable Logo Design related to the industry it functions in. Along with this, it is the dream of every company to get the Best Logo Design to climb the ladder of success. Various factors contribute to the success story of a logo. Each element has to be given equal importance while you undergo your Graphics Design stage.

Factors like colors, design, shapes, typography, etc. matter a lot when you are designing a logo. There is a very famous and globally accepted concept of “Psychology of Colors” that is followed while designing a logo. But nowadays, a new and emerging concept is also being considered, and that is “Psychology of Shapes” while designing a logo. Graphic Design Services can be of great help when you want nothing but the best for your Professional Custom Logo Design.

Here, we will dig the newly emerging concept of “Psychology of Shapes” and how it is vital for your Logo Design stage:

1. Oval and Circle:

Oval shape suggests that the company believes in unity along with encompassing every element inside it. Companies using circles or oval shapes convey their positivity, endurance, and stability and there is no end to their ability to carry out business ethically and earning the profit.

Let’s take the epic examples of Ford and Samsung who have classic ellipse logo:

A circle has no beginning or end point. It encircles everything into it. It represents unity in everything we do. All components are encompassed within the circle shape. It has cultural importance too. Whenever we want to create a design that is spiritual, holy, traditional, etc. we design it in a circle. The circles can also be intertwined to give a firm appearance to the logo. It indicates strength. Circles provide a feminine touch to the brand identity.

Here, we can quote the examples of Audi, Dell, BMC, Starbucks, that have ruled the market through their circle logo design.

 

2. Triangle:

Triangles reflect the innovative outlook of the company using it. Companies choosing triangular Logo Design for their logo are seen to be more progressive than other companies. It reflects energy through its triangular shape. Companies using triangular shapes in their logos are recognized and considered as reliable when compared to their competitors. Triangular designs give a masculine touch to the brand. Triangular logos reflect the dynamic nature of the business too. Triangle shapes in the Logo Design reflects energy, progress, power, balance in business operations, law, science, and religion.

Quoting the examples of Google Drive, CITGO and DELTA for unbeatable triangular logo design.

                

3. Square and Rectangle:

Squares and rectangles are seen to reflect strength, solidness, efficiency and professional ways of doing business with a company. These are tricky to use. They may seem too monotonous if not used with striking color scheme or happening designs. They are neutral in depicting the gender-based outlook of the company. They reflect practicality of the company.

Squaring the examples of Domino’s, Facebook and National Geographic, their logos are:

4. Vertical Line:

Lines are a symbol of strength. Especially the vertical lines are a great symbol of the initiative-taking capacity of the company, sturdiness, dominance, power, and durability as mentioned earlier.

The best example of logo having vertical lines in it is that of CISCO.

5. Horizontal Line:

Horizontal lines symbolize femininity, calmness, stability, quietness, serenity, etc. they even reflect a consistent growth of the company using horizontal lines in its Logo Design.

Taking the example of IBM, we can perfectly site the horizontal line depicting its continuous growth:

All these points mentioned about the Psychology of Shapes used in the Logo Design process can be taken into account as per your requirements when you hire a Creative Logo Designer. This concept is as equally important as other logo designing elements. A perfect and successful Logo Design is an equal blend of all the ingredients that hold the utmost importance in designing a logo. Professional Logo Design is the best-suited solution for your business and its success.

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Apply this Color Psychology In your Logo Design

Color plays a vital role in today's world. Color also makes a strong influence in what we think and on the reactions of our actions. They can be used to disturb any individuals; even they can relax your eyes, they are potential enough to raise your blood pressure as well. But all in all, it depends on how you use it. Colors are also considered as a dominant source of communication. Traffic lights are the most appropriate example of it. Same as our routine life, Colors are also an essential role in Businesses as well. The Color of your Logo Design also plays a vital role in the success of your business. Often business organization makes choosing the right color for their Custom Logo. Today, every business organizations and entrepreneurs are investing a lot in designing the best Graphic Design for their business. They hire the best and professional Graphic Design Company which provides Graphic Design services to their customers.

Every Logo Design company has employed the best Graphic Designers in their company. These Logo designers are capable enough to understand their client's needs and requirements. But often professional logo designer use wrong colors while designing a logo for any business. Here is the complete guideline of how Color is essential in your Graphic Design.

Here are the complete guidelines for applying color psychology, which every Logo Designer must consider before designing a Logo for any Business organization.

To Be Optimist, Yellow is the Perfect Option:

Yellow is considered as the color of Sun. Thus, it is very much understanding why it is regarded as a symbol of optimism and clarity. Also, Yellow is one of the vibrant colors. One more advantage of using Yellow color in your Graphic Design is, it stands out even if it is in the busy surrounding. If you want to put the smile on your face just by your logo use Yellow color in it. Famous food chains such as McDonald and Subway has used Yellow color to show be the leader in the Food Chain industry.

Show your Confidence With Orange:

Orange is a kind of color which doesn't allow anybody to pass without looking at it. It helps you to stand out from the crowd by sending a message that, "I'm not afraid of being the center of attraction." Orange is considered as the color of creativity, youthfulness, and enthusiasm. Famous bike producing company, Harley Davidson, uses Orange as the primary color in their Graphic Design paired with black and white combination which forces its viewer to have a look at it once in a while.

Pump up the Energy With Red:

Red will be the strongest Color in your Color plate. It can raise pulse rate of any individual. It is the most powerful color that is exciting, urgent with being sexy. It is recognized as the color of blood, romance, a stop sign or a classic rose.

One of the famous Japanese Electronic Gaming Company Nintendo's logo contains slick but straightforward font with no further logic along with the use of red background makes it unique and fresh. Famous Video Streaming Website Netflix also has employed the dominant red color in their logo design that contains simple rectangle incorporated with bold lettering.

Show Off your Strength with Blue:

To know how calm is the blue color, in reality, all you gotta do is sit by the ocean or under the endless sky filled with countless clouds. Undoubtedly, blue conveys the feeling of strength, dependability, and calmness.

Leading Technological brands such as Dell, IBM, AT&T has taken massive advantage of blue color trustful message. Brands who sell daily appliances love blue; Ford to has used Blue Color in their Custom Logo.

The final verdict for blue is, it is a handy go-to color for any business organization which showcases their professionalism, and hardiness.

Save the Environment With Green:

Earth may be Blue planet, but it is green in color. Green is considered as peaceful and calm, and it also conveys the idea of growth.

Brands who deals with products which are related to environment uses Green. Organizations such as Animal Planet, Girl Scouts have used Green color in their Graphic Design. Whole Foods gains the considerable advantage of the fact that people have associated green with health.

Go Classic with Black and White Combo:

Technically, black and white are not considered as colors. Black is the absence of color, and white is a combination of all the color. Black is acknowledged as the color of professionalism and credibility but can also be edgy as well. White is color of clean and pure. Combining both of them in your logo design will make it timeless and gorgeous. Nike and Puma have used them to show their edgy vibe while newspaper and other publications use the black and white combo to show their balance and simplicity. Mercedes-Benz and Honda have used Grey in their Graphic Designs to give the silver finish.

The psychology of color is profound and vast subject. Every color in your color tray has its importance and advantages. It is up to the logo designer which they choose for their client's Custom Logo. Emotions in Custom Logo Design also play a vital role in your logo design. Know how effective are emotions in Custom Logo

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