The psychology of shapes in graphics design

Every company strives to have an Affordable Logo Design related to the industry it functions in. Along with this, it is the dream of every company to get the Best Logo Design to climb the ladder of success. Various factors contribute to the success story of a logo. Each element has to be given equal importance while you undergo your Graphics Design stage.

Factors like colors, design, shapes, typography, etc. matter a lot when you are designing a logo. There is a very famous and globally accepted concept of “Psychology of Colors” that is followed while designing a logo. But nowadays, a new and emerging concept is also being considered, and that is “Psychology of Shapes” while designing a logo. Graphic Design Services can be of great help when you want nothing but the best for your Professional Custom Logo Design.

Here, we will dig the newly emerging concept of “Psychology of Shapes” and how it is vital for your Logo Design stage:

1. Oval and Circle:

Oval shape suggests that the company believes in unity along with encompassing every element inside it. Companies using circles or oval shapes convey their positivity, endurance, and stability and there is no end to their ability to carry out business ethically and earning the profit.

Let’s take the epic examples of Ford and Samsung who have classic ellipse logo:

A circle has no beginning or end point. It encircles everything into it. It represents unity in everything we do. All components are encompassed within the circle shape. It has cultural importance too. Whenever we want to create a design that is spiritual, holy, traditional, etc. we design it in a circle. The circles can also be intertwined to give a firm appearance to the logo. It indicates strength. Circles provide a feminine touch to the brand identity.

Here, we can quote the examples of Audi, Dell, BMC, Starbucks, that have ruled the market through their circle logo design.

 

2. Triangle:

Triangles reflect the innovative outlook of the company using it. Companies choosing triangular Logo Design for their logo are seen to be more progressive than other companies. It reflects energy through its triangular shape. Companies using triangular shapes in their logos are recognized and considered as reliable when compared to their competitors. Triangular designs give a masculine touch to the brand. Triangular logos reflect the dynamic nature of the business too. Triangle shapes in the Logo Design reflects energy, progress, power, balance in business operations, law, science, and religion.

Quoting the examples of Google Drive, CITGO and DELTA for unbeatable triangular logo design.

                

3. Square and Rectangle:

Squares and rectangles are seen to reflect strength, solidness, efficiency and professional ways of doing business with a company. These are tricky to use. They may seem too monotonous if not used with striking color scheme or happening designs. They are neutral in depicting the gender-based outlook of the company. They reflect practicality of the company.

Squaring the examples of Domino’s, Facebook and National Geographic, their logos are:

4. Vertical Line:

Lines are a symbol of strength. Especially the vertical lines are a great symbol of the initiative-taking capacity of the company, sturdiness, dominance, power, and durability as mentioned earlier.

The best example of logo having vertical lines in it is that of CISCO.

5. Horizontal Line:

Horizontal lines symbolize femininity, calmness, stability, quietness, serenity, etc. they even reflect a consistent growth of the company using horizontal lines in its Logo Design.

Taking the example of IBM, we can perfectly site the horizontal line depicting its continuous growth:

All these points mentioned about the Psychology of Shapes used in the Logo Design process can be taken into account as per your requirements when you hire a Creative Logo Designer. This concept is as equally important as other logo designing elements. A perfect and successful Logo Design is an equal blend of all the ingredients that hold the utmost importance in designing a logo. Professional Logo Design is the best-suited solution for your business and its success.